Lurie Children’s Hospital of Chicago Brand Program
Ann & Robert H. Lurie Children’s Hospital of Chicago is a global leader in pediatric care, with a history dating back over 100 years. Following a move from their Lincoln Park location to a new, state-of-the-art facility in the Streeterville neighborhood, Lurie focused on furthering their notoriety as innovators in children’s medicine and research.
A valued client for over ten years, Lurie turned to Pivot to help create a cohesive brand architecture and framework to fully support their newly elevated presence.
We maintained the recognizable handprint logo and created coordinating style elements, guidelines, and marketing collateral templates that allowed the hospital to effectively present their brand’s distinct personality across nearly all communications channels. The tagline, color palette, imagery, and typography work together to convey the rare balance that makes up Lurie’s brand — a steadfast commitment to patient care where kids come first, while leading the way in research, technology and a transformative approach to pediatric medicine.
Our branding scope of work included:
- Brand Development & Guidelines
- Branded Brochures & Signage
- Branded Illustrations
- Branded Internal Templates
- Coordinating Photoshoot
- Corporate Stationery
